Speaker:
Ben Tatta, Chief Commercial Officer - Operative
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The Modern Media Market: Enabling Scale & Automating Operations for Advertising & Content Management
IBC2022: Ben Tatta will share his view of the transformation underway in the global media market. The session will cover everything from current business trends and how media companies can excel in a complex market, to the technology required to support operational flexibility and growth. Interoperability and automation are essential in deploying successful solutions for advancement and scale in media. You’ll leave with a deeper understanding of how a modern approach to technology can help elevate your content, advertising capabilities and business outcomes.
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