Speaker:
Christopher Elkins, Co-founder & Chief Business Development Officer - MUSO
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The power of piracy data
IBC2022: Audience demand data must evolve to keep pace with new acquisition, distribution and global direct-to-consumer strategies. But how do you track a global audience consuming film & TV content across different windows or multiple services? Hear how the thrilling potential of piracy data is changing the game, as MUSO’s Christopher Elkins explains why media companies are tapping into a powerful new data source.
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