The IBC Accelerator Kickstart Day 2025 marked the beginning of another year of groundbreaking innovation in media and entertainment technology. John Maxwell Hobbs reports.
Held in the historic BBC Radio Theatre at Broadcasting House, London, Kickstart Day 2025 brought together industry leaders, technologists, and creative minds from around the world to explore solutions to some of the most pressing challenges facing broadcasting and digital media. In addition to the project pitches, the event included panel and keynote sessions, including one with the Director General of the BBC, Tim Davie. This event set the stage for another year of transformative collaboration...
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