MAX-R partnerships focused work on production environments of public, hybrid & virtual events
MAX-R Pipeline-Disguise

MAX-R: Interoperable tools for an immersive future

The MAX-R Pipeline initiative looked to define and demonstrate a complete workflow of tools for making, processing and delivering maximum-quality XR content in real time. James McKeown reports on the project’s evolution and legacy.

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Avid: Phrasefind AI laptop

Modern MAM: Manual archives to AI-driven systems

What was once a process of physically storing film reels and manually logging footage has become an intricate dance of digital ingestion, advanced metadata tagging, and cloud-based workflows. With productions now generating thousands of hours of video per show, managing media efficiently is no longer optional; it’s a necessity.

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