MAX-R partnerships focused work on production environments of public, hybrid & virtual events
MAX-R Pipeline-Disguise

MAX-R: Interoperable tools for an immersive future

The MAX-R Pipeline initiative looked to define and demonstrate a complete workflow of tools for making, processing and delivering maximum-quality XR content in real time. James McKeown reports on the project’s evolution and legacy.

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IBC Content Everywhere: Personalisation and the role of AI

As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.

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