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IBC Conference: Google’s Justin Gupta on how to “maximise digital revenues” with ad-tech

Google's Justin Gupta will participate in an IBC2025 panel devoted to the latest dynamic and interactive ad formats that broadcasters need to deliver sustainable revenue distribution models.

Justin Gupta joined Google in 2006, just a few months before it acquired YouTube. “It was a super interesting time to join Google, and it looks like that was a good deal in hindsight,” he says modestly.

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XR at Versailles

XR at Versailles: Bringing history to life at scale

As questions over the commercial viability of VR abound, the Château de Versailles seems to have cracked the code. Entwining future and history, the cultural landmark is hosting an immersive experience that brings together UX, game mechanics, spatial interaction, and live on-site operations for 10 million visitors a year.

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