Linear TV can still deliver large audiences, particularly when it comes to sporting and other major events, but new options for delivering content provide better opportunities for collecting and analysing viewer data.
This panel explores how viewer habits are changing, the extent to which consumers are viewing OTT to supplement pay-TV, and the implications for business models and customer service strategies.
The panel is moderated by of David Lowen, Honorary Secretary, Royal Television Society
Panelists: Bhavesh Vaghela, CMO, PayWizard
Jan Lindquist, Senior Product Engineer, VisualOn
Steve Langdon, Director of Strategic Media Consulting, Ooyala.
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