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IBC Conference: Beating fake news - inspiring trust in the age of disinformation

In a year of momentous elections and tumultuous events globally, audiences must be confident they are accessing trustworthy news and information. IBC365 speaks with CBS News’ Executive VP Ross Dagan on combatting “one of the biggest threats to our existence”.

In the recent words of Time Magazine, ‘2024 is not just an election year. It’s perhaps the election year.’ As the publication notes, more people than ever in history will have headed to the polls by the end of December, with ballots in at least 64 countries (as well as the European Union) expected to see a combined total of around 49% of the world’s population casting their vote in national elections.

Simultaneously, conflicts continue to rage in Russia/Ukraine and the Middle East, whilst there are also lingering fears of military action in East Asia. Not only is it...

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Owning the delivery: Unleashing DTC’s full potential

Direct to Consumer (DTC) broadcasting is such a big deal that it’s almost become a cliché to talk about it. But while it is busy turning the traditional media landscape on its head, is it really fulfilling its full potential or is there more to be done to create truly personalised experiences? Kevin Emmott finds out.

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