AI’s increasingly omnipotent influence in media and entertainment has echoed caution in ethical practice and application. How can media companies responsibly deploy a technical asset of seemingly unlimited potential, without compromising on safeguarding systems, rights, and people? James McKeown provides the first of a two-part report on regulation, standards and the role of gatekeepers.
The search for proprietary consensus on how to best harness the most game-changing technology of our time has cost numerous actual human hours globally. It’s vastly possible that artificial intelligence is being used in some capacity to help with these efforts. But if there is a consensus, this technical beast of humans’ own programming is seemingly not something that should be left to roam free for companies to play with and manipulate at their discretion.
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Future predictions – Part I: Broadcasters and suppliers
As we wrap up 2024, it’s time to consider what lies ahead for the media industry in 2025. John Maxwell Hobbs probed industry executives to share their crystal ball predictions on themes spanning the impact of AI, the transition from hardware to software-based solutions, data security and ways of reaching new audiences.
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Broadcasting in 2024: Spotlight falls on production and platforms
Over the past decade, media companies had a strong focus on the way programmes were viewed – we’ve seen HD, 3D, 4k, 8k, HDR, VR, and AR presented as the next big thing. In 2024, things shifted. John-Maxwell Hobbs digs into production and delivery practices, cloud, AI and sustainability trends of the past 12 months.
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Highlight of the year: Olympic Gold for 5G as adoption gathers pace
The Paris 2024 Olympics marked a significant milestone in the effectiveness of 5G technologies for live broadcast, with Neutral Wireless and the BBC leading the charge.
Content Everywhere: a look back at 2024
As the year draws to a close, it seems an opportune time to ask Content Everywhere companies for their views on the top trends in 2024. As always, key industry players have been keen to respond with comments and views on how the past year shaped up both for them and the wider industry.
AI and the evolution of MAM: Part three – future outlook
In the final part of our investigation into MAM’s current and future relationship with AI, James McKeown analyses where the technology is likely to take asset management capabilities next, and the other factors driving the evolution of the space.
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