Production and distribution group Fremantle has launched Imaginae Studios, a new production label designed specifically to harness the power of artificial intelligence.
Fremantle said Imaginae Studios will aim to leverage all AI solutions, technologies and tools with a brief to push the boundaries of what is possible in media and entertainment, “producing groundbreaking content while adhering to the strictest intellectual property and compliance standards.”
The launch of the new label has been spearheaded by Andrea Scrosati, Fremantle Group Chief Operating Officer & CEO Europe.
Operating as an independent label, the creative team will work exclusively within the new business. Fremantle is currently hiring staff for Imaginae Studios.
Fremantle is part of RTL Group. Its labels produce shows and films including Got Talent, Sullivan’s Crossing, Family Feud, Poor Things, Too Hot To Handle and Maxton Hall.
Scrosati said: “Our mission is, and will always be, to give creatives the best tools and the best support to deliver incredible content for audiences globally. AI offers incredible new opportunities to transform ideas into images, video, sound and art. The mission of Imaginae Studios will be exactly that - to serve as a bridge between extraordinary human creativity and cutting-edge technology, fostering a creative sanctuary where innovation meets experimentation. We believe that behind every powerful AI tool, there must be a brilliant creative mind guiding its potential. Join us to shape the future of storytelling, where your passion for content creation and the opportunities that come from innovation can truly flourish.”
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