3 Screen Solutions (3SS) has unveiled a strategic partnership with Škoda in the field of in-car entertainment and announced the launch of Škoda Play as an in-car entertainment hub.
According to 3SS, Škoda Play operates as a central entertainment hub, aggregating video content from a range of sources and tailoring it to both the user and the specific vehicle. The service is underpinned by the 3SS 3Ready Automotive software.
The offering includes news, educational material, as well as themed videos and brand content from Škoda.
Petr Kabelka, Connectivity and New Businesses Lead at Škoda Auto, said: “We are seeing a growing expectation from our customers to access the same streaming services they enjoy at home directly in their vehicles. The partnership with 3SS for this software will enable a seamless integration of these services into Škoda products, bringing an in-home experience to our vehicles for the first time.”
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