As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.
Video software provider Synamedia and Spanish consultancy and systems integrator MoMe have launched what they described as Spain’s first streaming-optimised CDN service, supported by Synamedia Fluid EdgeCDN.
LTN has expanded its technology partnership with Harmonic, as part of its plans to support the expected volume of broadcast and cable networks preparing for the realities of the upcoming Federal Communications Commission auction and the ensuing C-band spectrum scarcity.
Thailand-based streaming platform TrueVisions Now has selected Bitmovin’s Observability for video analytics across all supported platforms and devices, from smartphones and tablets to smart TVs and TrueID set-top boxes.
The recently announced joint venture between Accedo One and Magine Pro has been officially launched as Leyra. The new company combines the two services into one SaaS offering and aims to help OTT providers attract audiences, drive engagement, and retain users.
Dynamic ad insertion (DAI) specialist Yospace stitched 5.4 billion one-to-one addressable OTT advertisements across the 17 days of Milano Cortina 2026. This marks a 35.7% increase from the Paris 2024 Olympics, demonstrating the growing importance of ad-supported streaming to media companies, the company stated.
Yes, the pay-TV subsidiary of Israeli telco Bezeq, has selected video software provider Synamedia Iris to deliver advanced advertising capabilities. This deployment will enable Yes to expand its services with addressable advertising, according to Synamedia.
LTN and MediaKind have announced a strategic partnership to integrate MediaKind’s MK.IO Beam on-premise devices with the LTN Network, combining edge video processing with LTN’s global IP transport infrastructure.
3 Screen Solutions (3SS) has announced the appointment of Felix Walter as Chief Growth Officer of the Automotive division, with immediate effect. In this newly created role, Walter will be responsible for 3SS’s growth and commercial success in the worldwide automotive sector.
Consumers have a lot of choices these days when it comes to streaming video content. Indeed, the sheer number of available services can seem overwhelming, leaving customers with often difficult decisions to make about which services to choose, especially when they already have several other demands on their wallets. In this piece, Content Everywhere companies explore what streaming providers can and should be doing to retain existing customers and attract new ones where possible.
