AI in streaming: investment set to soar as new applications solidify
Exciting opportunities for automating workflows, enhancing personalisation and repurposing existing content mean that AI has a very bright future in streaming, writes David Davies.

David Davies has been a freelance journalist and editor for two decades, specialising in broadcast, music, AV and green technologies. He is a regular contributor to IBC365, Installation and FEED, and a long-time writer for several content agencies, focusing on issues including media technology and sustainability. He has also written longer-form content, including technical white papers, for leading broadcast and audio manufacturers.
Exciting opportunities for automating workflows, enhancing personalisation and repurposing existing content mean that AI has a very bright future in streaming, writes David Davies.
Broadcast organisations and vendors are having to put more emphasis on retention of talent as millennials evince a diminished desire to stay at any one company for an extended period, writes David Davies.
As the Audiovisual Anti-Piracy Alliance issues its inaugural five-year manifesto, Executive Director Miruna Herovanu tells David Davies about the need for fresh measures to tackle problems such as live content piracy.
One of the largest media conglomerates in the Arab region, United Media Services (UMS) is to showcase its latest achievements in terms of harnessing technology, reaching new audiences and competing with rivals in its session today (15 September) on the Showcase Theatre.
As he announces his departure from the role of IBC Chairman, Tim Richards contemplates a decade of rapid technological change, the challenges posed by the Covid-19 pandemic, and the enduring strength of the IBC team.
In the second of two articles about the IBC’s long-running Technical Papers Programme, David Davies looks at some of the prominent technologies and topics among the 2024 submissions.
In the first of two articles about the IBC Technical Papers Programme, David Davies explores the workings of the committee which oversees the annual proposal and presentation processes, as well as some notable highlights from recent years.
In a year of momentous elections and tumultuous events globally, audiences must be confident they are accessing trustworthy news and information. IBC365 speaks with CBS News’ Executive VP Ross Dagan on combatting “one of the biggest threats to our existence”.
Watermarking solutions remain especially popular for premium content like sports, while blocking capabilities are also growing – albeit with some controversy, writes David Davies.
Ongoing technological, operational and commercial barriers mean the full potential of programmatic TV is yet to be unlocked, discovers David Davies.