A look back at IBC2023: Future of Cinema
Displays & Screens

The Future of Cinema: Doom or Boom?

Covid-related venue closures and the giant rise of streaming have cost the cinema culture a significant loss in audience numbers, and now with the aftershock of the Hollywood writers’ strike, cinema needs an innovative force if it is to avoid a prolonged decline in viewership, writes Sheryl Hickey.

Future’, which took place at IBC2023.

Experts from technology innovation across the cinema content chain explored the data gathered by research analysts Omdia, and offered insights and solutions to replenish cinema visitor numbers, giving predictions on new ways to engage and entice audiences of the future.

David Hancock, Chief Analyst of OMDIA, emphasised that for cinemas, the most positive effect Covid had on cinema was: “Studios realising that cinemas create value – if you go straight to streaming, where is your money coming in? There’s no money and there’s no hype.”These and other questions around the current cinema culture landscape provided the backdrop to a longstanding partner session, ‘EDCF: Cinema Looks Forward to a Changing...

Latest Feature
1062915296

AI and the evolution of MAM: Part one – risk analysis

Forms of AI and automation have been making efficiencies in media asset management (MAM) systems for some time, but as the technology becomes more powerful and its potential applications more expansive, what are the major considerations and risks of AI’s role in MAM? James McKeown explores in the first of a three-part investigation.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: