Covid-related venue closures and the giant rise of streaming have cost the cinema culture a significant loss in audience numbers, and now with the aftershock of the Hollywood writers’ strike, cinema needs an innovative force if it is to avoid a prolonged decline in viewership, writes Sheryl Hickey.
Future’, which took place at IBC2023.
Experts from technology innovation across the cinema content chain explored the data gathered by research analysts Omdia, and offered insights and solutions to replenish cinema visitor numbers, giving predictions on new ways to engage and entice audiences of the future.
David Hancock, Chief Analyst of OMDIA, emphasised that for cinemas, the most positive effect Covid had on cinema was: “Studios realising that cinemas create value – if you go straight to streaming, where is your money coming in? There’s no money and there’s no hype.”These and other questions around the current cinema culture landscape provided the backdrop to a longstanding partner session, ‘EDCF: Cinema Looks Forward to a Changing...
You are not signed in
Only registered users can read the rest of this article.
FutureTech 2026: “Align on innovation, and it accelerates”
From imaginative politics and shifting approaches to innovation to adaptable governance of technology, no topic was off the table at this year’s DTG’s FutureTech. George Jarrett reports.
Creator economy comes to enterprise: What does broadcast AV really mean today?
As video becomes a core enterprise capability, broadcast AV is being redefined. It’s less about better hardware and more about network-native, production-grade media systems that can scale, are interoperable and operate reliably inside modern IT environments.
Age diversity: What to do about an age-old problem?
In the era of the 100-year life, is it time for the M&E industry to revisit its relationship with age diversity? As mid-career challenges and skills shortages intensify, IBC365 investigates the professionals striving to give more, over longer periods of time.
MovieLabs: Creating an industry-aligned vision for the future of media creation
How MovieLabs is building on two decades of development in film and television to help guide the future of media creation.
CES 2026: “The ChatGPT moment for physical AI is nearly here”
Passive language-based text-to-video models are so last year. From the enterprise to the home to the creative suite, the future is multi-modal AI capable of massive three-dimensional world building and physical interaction.
