Stuttgart-based UX specialist 3SS is set to bring together players in the automotive industry with content providers at IBC, including hosting a workshop that will explore the future of in-vehicle entertainment.
It will also be showcasing the 3Ready Automotive software for in-vehicle entertainment and demonstrating how it has been pre-integrated with navigation system provider TomTom.
In addition, 3SS is leading the entertainment working group within the COVESA organisation that includes both car OEMs and content providers to bring more content to vehicles.
3SS believes that consumers’ cars are the next rising frontier for content owners and carmakers to engage with customers.
Felix Walter, Head of Automotive at 3SS, said: “Today’s consumers expect to be able to increase the value of time spent in cars.”
“During the workshop 3SS is holding during IBC, both OEMs and content providers will get a chance to openly discuss and tackle the biggest challenges to make the content more accessible within the automotive industry,” Walter added.
Visitors can register for the event, which takes place in Room G107 on 13 September, at the COVESA website.
Stand Number: 4.C02, 4.C04, 4.C06
Company: 3 Screen Solutions
You are not signed in
Only registered users can comment on this article.
Adobe to acquire AI firm Topaz Labs
Adobe has entered into a definitive agreement to acquire Topaz Labs, an Emmy-winning AI company that develops tools for video and image enhancement. Terms of the deal, expected to close in the second half of 2026, were not revealed.
Looking Gude for Tag team
Cable specialist Argosy has expanded its infrastructure portfolio with the addition of Gude Systems’ intelligent power distribution units (PDUs) and GeoTag asset tracking technology from Tazaar. The firm becomes an official distributor for both manufacturers.
Vortex spins up 2 to go
Vortex2 and Vortex2 Soft are two new compact lights from Creamsource offering the same CreamOS workflow, colour science, rugged build quality and IP65 weather resistance of its existing Vortex family, but in a smaller 160W form factor.
Cinema lighting with added punch
New from Fiilex are the G9 Color, its largest profile light to date, and the MotoK40, a 3600W moving-head LED punch light for film, live events and virtual sets.
Blackwell box boost for live production
Aimed at enterprise video production, and combining Grass Valley hardware and AMPP OS, and NVIDIA Blackwell GPU acceleration, AMPP Edge Live has its European debut at IBC2026. New capabilities can be introduced through software, allowing user workflows to evolve as requirements change.
