Channel 4’s Marcia Williams Talks Programming with ‘Societal Impact’

A data-led approach was the starting point for an expansive new ‘Equity by Design’ strategy that seeks to advance inclusion and diversity both behind the camera and on-screen, writes David Davies.

Although Channel 4 has long been in the vanguard of broadcast organisations working to effect positive change in the industry, there was no doubting the significance of Marcia Williams’ appointment as its first-ever Director of Inclusion in August 2022.

Arriving at the channel with nearly three decades’ experience in senior diversity and inclusion (D&I) roles at organisations including TfL, UK Film Council and HM Treasury, Williams’ immediate priorities included the development of a ...

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Owning the delivery: Unleashing DTC’s full potential

Direct to Consumer (DTC) broadcasting is such a big deal that it’s almost become a cliché to talk about it. But while it is busy turning the traditional media landscape on its head, is it really fulfilling its full potential or is there more to be done to create truly personalised experiences? Kevin Emmott finds out.

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