In this video, Michael Sid demonstrates how Whip Media Exchange uses unique first-party consumer data to predict content performance, reveals valuable data insights, enables connections and transactions between content suppliers and purchasers and provides access to real-time rights availability.
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IBC Digital 2021 DEMO: Transforming the global content licensing ecosystem (Whip Media)
In 2021 with the advent of streaming, the volume of content that is bought and sold had skyrocketed. New streamers have an insatiable appetite for content and sellers of content need to race to satisfy it. The velocity of deal making has also ramped up: streamers want to react to opportunities and make decisions quickly, not in a year’s time. Exchange is Whip Media’s content market place which has been created to solve these problems and transform the entire global content licensing ecosystem.
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