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News organisations face an increasing arms race against AI companies to protect the authenticity of the content reaching audiences through their channels. AI-powered deepfake content risks polluting the entire information ecosystem, says ITN’s Tami Hoffman, “What happens when people just don’t believe what they see?” Adrian Pennington finds out.
Evidence reported by the Alan Turing Institute identified just 16 viral cases of AI-enabled disinformation or deepfakes during the UK general election last July. It found only 11 viral cases in this year’s EU and French elections combined, volumes that are far lower than many people had feared, it said...
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