AI in the virtual studio: innovations in replay, tracking and ad verification lead the way
Many of the latest AI-enhanced broadcast solutions focus on delivering efficiencies to different facets of sports and news production, writes David Davies.

Many of the latest AI-enhanced broadcast solutions focus on delivering efficiencies to different facets of sports and news production, writes David Davies.
The Evolution of the Control Room Accelerator 2024 project has been jointly proposed by Champions TRANSMIXR, ITN, BBC and TV2 Denmark with support from Champions HSLU, TCD, TG4, TUS and the University of Strathclyde. The project combines two original Accelerator challenge proposals into a wide-ranging project that seeks to break technical boundaries and pose wider industry questions around live production workflows, architectures and controls.
As a long-term pacesetter for the use of new broadcast technology, it’s to be expected that the industry-wide skills gap is especially acute in live sports, writes David Davies.
Can ML-powered ad-targeting solutions offer notable advantages over current algorithm-based systems? John Maxwell Hobbs reports.
IBC365 speaks with key players on the new technologies, methods and practices available to productions to help sustain the future of content.
Muppetry and misery in Manhattan: the recipe for new Netflix drama Eric explained by DP Benedict Spence.
A recent webinar from IBC365 explored the collision between gaming, esports and television, and how advances in connected TV, streaming and VR pave the way for new forms of media consumption. Pay TV operators and broadcasters are increasingly wondering how gaming and esports might work within their existing businesses. Below, Content Everywhere exhibitors discuss how they are helping providers to meet the challenges, including ensuring low latency, managing high traffic loads, maintaining server stability, preventing cheating and cyber-attacks, and delivering a seamless and immersive user experience.
Streaming rights: live sports unite audiences in cultural moments worth fighting for
Sony Music recently sent a letter to hundreds of AI companies demanding to know if they had used their music for training or scraping, and that this represented copyright infringement. While some AI developers are happy to embrace the current Wild West landscape of AI regulation, others have employed responsible best practices from the outset, often being met with resistance from investors and other third parties who insist they will be left behind. IBC365 speaks to one developer advocating the implementation of fair principles from the start.
The impression that broadcast audio is in the throes of an important transition – away from dedicated hardware towards virtualised systems that can support a huge variety of workflows and deliverables – is impossible to dismiss, writes David Davies.