There are many visually attractive, accessible and innovative stands at IBC2024, and the IBC Stand Design Awards celebrate the very best among them all. All stands across the IBC Show were considered and yesterday the four winners were announced across four categories.
Each was presented with the coveted award by Dan Cherowbrier, Chair of the Jury for the Stand Design Awards, who said: “A wide congratulations to all this year’s winners in the Stand Design Awards. IBC2024 showed once again exhibitors across the board pushing the boundaries of innovation in stand design. New entrants have shown advances in accessibility, sustainability and the inviting nature of the winning stands.”
Best Large Stand was awarded to Omni Remotes and Zappware, (1.A.81). The judges commented: “The space has different styles in different areas yet feels cohesive and is in line with the company’s different offerings. The display is clean and well thought out, with freedom and time to browse. The addition of arcade and pinball machines managed to work with the informal, but business- like atmosphere.
Phoenix7 (1.C61) won the Best Medium Stand award for a living room style with the judges noting how it was “executed to a tee with stylistically correct sofas, cupboards, doors, wallpaper and even a dado rail. The fire is actually a large TV showing the demo and the sofas around the fire have been re-used for 10 years.”
Best Small Stand was won by Magnifi (5.H52), an “immersive space, with unusually clear messaging on the advantages of AI”, according to the judges. “The stand features artificial grass and balls held in a net above the stand which creates positive tension. With a small stand, they’ve achieved as much, if not more, than they might have done with a larger space.”
The Innovation Award was won by BT, for a stand that was “warm and welcoming”.
“A Scalextric model car track at the centre draws people in, at the heart of a demo that flows throughout the stand, each space attributed to each product. Being outside, there’s cover from the rain if the weather turns,” noted the judges.
“The judges award for innovation this year for the first time goes to an outdoor stand, showcasing that good design leads across areas of the IBC Show,” said Cherowbrier.
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