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The year has barely started, but the tech world has already begun another annual rotation in the form of the perennial Las Vegas consumer technology launchpad, CES2024, writes Mark Mayne.
The show historically plays a substantial role in setting the tone for the tech industry for the rest of the year, as well as highlighting progress on the key trends such as 8K, VR/XR and automotive tech, all of which tend to make a strong showing. Another key question will be around attendee numbers, which recovered post-pandemic to 115,000 visitors in 2023, according to show organiser, the Consumer Technology Association (CTA).
Here we’ll take a look through a selection of the biggest media and tech launches at the show, some of the key trends, and what impact these are likely to have throughout the coming year...
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Branded entertainment: Money, freedom, and audiences unite
As traditional broadcasters battle decreasing budgets and attention spans, brands have come to the fore as collaborators in an increasingly lucrative and creatively fertile strand of the media business.
FRAMES: Automating the archive end-to-end
Despite the availability of hundreds of generative AI tools, pre-production environments are still struggling to find a semantic archive search solution that is technically feasible and effective in the real world. Enter FRAMES.
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IBC Accelerator: Scaling the future of immersive festival experiences
Stepping beyond the screen, this IBC Accelerator project has set out to meld immersive technology and audience interaction into an entirely new form of audience engagement.
Content Everywhere: From AI promise to commercial reality
If IBC2025 was defined by conversations about artificial intelligence’s transformative potential, the past 12 months have been about proving where it can deliver tangible business value. CE exhibitors now describe a market that has become more pragmatic.
IBC Incubator: Connecting context for end-to-end agentic production
After years of AI experimentation, this year, the IBC Incubator plans to birth a single, agentic brain that can hold every bit of a story’s context from conception to distribution.
