The XR Sports Alliance (XRSA) has announced its third cohort of members including MLSE, Vegas Golden Knights, Pro Climbing League, FansXR, Focal Point VR, and Nexus Studios, bringing the total member count up to 22.
The XRSA is a strategic initiative designed to accelerate time-to-market and commercialisation of XR sports services by collaboration between its members. Its founding members are Accedo, Qualcomm Technologies and Host Broadcast Services (HBS).
Michael Lantz, CEO of Accedo Group, said: “With this latest cohort of members, the XR Sports Alliance adds new testbed opportunities and capabilities—from immersive video capture to interactive fan engagement and gamified experiences. As the XRSA grows from strength to strength, these new members will further advance our mission to build frameworks for XR sports services through deep collaboration across technology, media, and sports organisations.”
The XRSA said its experimentation framework has now been deployed for the first time with E1, the world’s first all-electric race boat championship. The deployment served as a testbed to explore how immersive XR content can enhance fan engagement and create new monetisation opportunities across live sports—testing over 20 different immersive camera angles to capture the action in entirely new ways.
Matt Brittin set to be confirmed as next BBC Director General
Former Google executive Matt Brittin is expected to be confirmed this week as the next Director General for the BBC.
Broadcasters call for tougher regulation of smart TVs and virtual assistants
Leading European broadcasters have called on the European Union to toughen regulation of smart TVs and virtual assistants powered by tech firms such as Google, Amazon, Apple, and Samsung.
Garden Studios launches advanced virtual production stage
London’s Garden Studios has launched what it describes as its most advanced virtual production (VP) stage to date, with a key focus on delivering driving shots.
Prime Video unveils huge slate of India originals
Prime Video has unveiled a massive slate of original TV shows, feature films, and licensed content in India, underlining its ambition to expand its footprint in the country.
.jpg)
IBC announces shortlisted 2026 Accelerator projects
IBC has unveiled the nine projects selected for its 2026 Accelerator Media Innovation Programme, bringing together organisations from across broadcast, streaming, live events and media tech.
