CTO Roundtable: WBD and ITV chart the future of AI in media
From semantic search to automated highlights, AI is moving beyond hype. At IBC2025’s CTO Roundtable, Warner Bros. Discovery (WBD) CTO Avi Saxena and ITV CTO Simon Farnsworth unpacked 250 live use cases, new ad-tech platforms, the need for genAI-native skills, and how cultural resistance is shaping the future of broadcast innovation.


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