Channel 4 has hired David Wigglesworth as Executive Creative Director and Creative Partner of 4creative, its in-house creative agency.
Alongside newly promoted Director of 4creative Miketta Lane, Wigglesworth will be jointly responsible for leading and growing the agency.
He will oversee all creative output, working closely with 4creative’s leadership team.
Wigglesworth, who joins 4creative in January, succeeds Lynsey Atkin who stepped down from her role as Executive Creative Director last month.
Both Lane and Wigglesworth will report to Chief Marketing Officer Katie Jackson.
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Wigglesworth joins from his current role as Executive Creative Director at Grey London and brings more than 15 years of experience to 4creative.
Prior roles have spanned Droga5, Sony Music, St Lukes, Mcgarrybowen & Fallon London, creating work for brands including Amazon, Prime Video, Diet Coke, Pringles, Vodafone, Peta, Rustlers, Setapp and Maserati.
Jackson said: “After I first met David, I couldn’t stop thinking about our conversation. He pushes limits, revels in creative chaos and really really loves TV. His work is innovative, energetic and boundless, awarded at every major international award show including D&AD, Cannes and the One Show. I’m delighted he is coming to join us at 4 and can’t wait to see what rules we can break together.”
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