In addition to the IBC Innovation and Social Impact Awards, four stand design winners were chosen from the huge number of Stands in the packed Exhibition halls.
The IBC2022 Judges’ Award for Stand Design Innovation was won by Atomos. The company used new recyclable material; light weight aluminium frames that can be re-used and back-lit fabric (silicon-edged) that is recyclable. No need for additional truss and lights but it still stands out within the hall. Hall 11 — 11.D25
M2A won the Small stand (below 20sqm) Award in Hall 5 Content Everywhere — 5.H57
M2A Media’s stand stood out strikingly from a long way across the floor. Occupying a corner location the stand makes the most of their limited space with its attractive and bright design. The orange and black colour scheme creates a bold and contemporary look and the lighting draws the visitor towards it. The stand very clearly articulates M2A’s purpose with minimal words. The people on the stand are cheerful and welcoming. In summary an attractive and well designed stand.
Absen won the Mid-Sized Stands (up to 100sqm) Award in Hall 2 — 2.B22
Absen Virtual Studio LED Solution wins the award for the tremendous effort and detail in building a woodland set, with a flickering campfire, to show off their impressive array of LED display screens.
Bridge Technologies won the Larger Stands (over 100sqm) Award Hall 1 — 1.A71
Bridgetech provided a colourful, clean and spacious while busy stand. The judges saw that you could easily understand what they did and the stand proved to be simplistic in it’s design and usage.
The full IBC Innovation and Social Impact Award categories and their shortlists include:
Content Creation
Expo Dubai and its beautiful Xplorer cross-reality experience for real and virtual visitors
Green Planet AR, an immersive experience inside the incredible world of plants
Alter Ego, a Fox singing competition in which the contestants all appear live as avatars.
Content Distribution
Oracle Red Bull Racing and its fan engagement at the launch of its 2022 Formula 1 car
Imperial War Museums, finding new ways to make the million items in its collection accessible by all
Supersport Schools in South Africa, bringing school sport to a wider audience, increasing participation and developing talent.
Content Everywhere
BT Sport, using 5G to add data-driven graphics to live action at the event
PGA TOUR AR, giving fans an immersive and engaging experience through a near real-time augmented reality app
Sky Sports, which has added to the fun and engagement of The Hundred cricket competition with avatars of the top players.
Social Impact
Paramount, for its bold stance in celebrating LGBTQ+ rights while hosting the 2021 MTV EMAs in Hungary
Ethekwini Filmmakers Association, which encourages new creative talent in KwaZulu-Natal and across South Africa.
Advances in Diversity and Inclusion
Learning to Sign Together, the EQ4ALL project to help deaf children born into hearing families
Break the Codes, a Belgian initiative focusing on the challenges women have in making an impact in the technology sector
Rise Up Academy, aiming to inspire, educate and inform young people about the opportunities available in media technology.
RAMPD, the coalition for Recording Artists and Music Professionals with Disabilities.
Environment and Sustainability
Sky Sports for Game Zero, a Premier League football match with full television coverage and net zero carbon impact
WaterBear, supported by Nikon, an interactive streaming platform dedicated to the future of the planet
SmartFM, advances in transmitter technology to reduce power consumption and CO2 output by 40%.
Read more: The IBC2022 Innovation and Social Impact Awards
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