Nearly 40% of YouTube users watch TV and film content
Research by Ampere Analysis has found that 38% of YouTube’s global monthly active users (MAUs) now watch traditional TV and film content on the platform.

Research by Ampere Analysis has found that 38% of YouTube’s global monthly active users (MAUs) now watch traditional TV and film content on the platform.
Google has launched the latest iteration in its Veo family of generative AI tools which can create audio to accompany the video that it generates.
ITV has announced a major overhaul to the scheduling and production of its daytime shows.
IP-video specialist LiveU has closed the acquisition of compliance, quality assurance, and AI tech business Actus Digital, enhancing its recording, monitoring and AI capabilities.
Former BT Sport Chief Engineer Andy Beale is joining the Premier League as Director of Technology.
BBC Studios Productions CEO Zai Bennett has announced a number of changes in the company’s factual and entertainment genres and its international division.
BT is reportedly in advanced talks to sell its 50% stake in TNT Sports to joint venture partner Warner Bros Discovery, according to a report in The Financial Times.
VFX giant Cinesite has launched TechX, an internal technology exploration unit to research and develop applications of generative AI for the content creation industry.
Sir Elton John has accused the UK government of "committing theft" over plans to exempt technology firms from copyright laws.
Netflix Ads Suite, the streamer’s in-house advertising platform, is being launched in Europe imminently and will be available in all ad-supported countries by June.