Local TV woes, Hurricane Milton and an existential threat to journalism all threatened to dampen the mood at NAB Show New York, but FAST and fan-fuelled TV offer hope.
NAB Show New York wrapped last week having attracted more than 12,000 attendees, around the same as 2023 and a couple thousand down on its pre-pandemic peak. The two-day event comes at a time when US broadcasters face serious pressures on their business model and an existential threat from a Trump presidency.
Were it not a presidential election year, US TV stations would be in even more pain. Political ad spending on TV stations is expected to reach $3.94bn, up 10% from the last presidential election year in 2020 boosting industry revenue, including gross national/local spot advertising, digital and retransmission fees 8.3% to over $40bn...
You are not signed in
Only registered users can read the rest of this article.
From green screen to Unreal worlds: The tech stack driving virtual production
As broadcasters and content creators embrace in-camera VFX and data-driven workflows, a new technology stack is redefining what can be achieved on set and who can afford to achieve it. Framestore’s Connor Ling explores the possibilities of this evolving ecosystem.
Software studios: How inevitable is fully software-defined production?
With the rise of free, high-quality media tools, physical broadcast production hardware is looking less and less essential. IBC365 investigates.
Is the race to 6G being driven by necessity, or FOMO?
6G is coming and promises massive improvements in efficiency across society. But beyond those with vested interests, 6G may not justify either hype or investment. Adrian Pennington reports.
IBC Content Everywhere: Personalisation and the role of AI
As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.
Inside IBC’s Innovation and Insight Leadership Roundtable: Speed, sovereignty, and the value question
Top industry experts from the DTG, BBC, and more sat down with IBC365 to discuss how broadcasters plan to thrive in a time of heightened competition, viewer expectations, and constrained budgets.
