Bitcentral, a specialist in digital media workflows for broadcast and streaming, has announced a strategic partnership with OneBill, an AI-supported billing and revenue management platform, to enhance the subscription management capabilities of its ViewNexa streaming solution.
The aim of the partnership is to enable ViewNexa customers to manage complex subscription models, reduce churn through AI-driven insights, and optimise revenue streams, while Bitcentral focuses on delivering streaming experiences.
Scott Alexander, General Manager, at ViewNexa, said: “The ability to price strategically, analyse subscriber behaviour, and ensure seamless payments is critical for our customers. With OneBill’s flexible and intelligent platform, our customers gain greater control over their pricing models, subscriber engagement, and revenue forecasting, allowing them to focus on what they do best: delivering compelling content to audiences everywhere.”
For OneBill, this partnership is said to represent a strategic expansion into the media and entertainment industry, providing streaming platforms like ViewNexa with monetisation solutions that simplify complex billing and revenue management.
JK Chelladurai, Founder and CEO of OneBill, said: “As we expand our footprint in the media and entertainment sector, partnering with ViewNexa allows us to provide content distributors with the financial agility they need to thrive in an evolving digital landscape. Together, we’re equipping media companies with a smarter, more dynamic approach to revenue management, helping them maximise their growth potential while ensuring a frictionless subscriber experience.”
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