Channel 4 has appointed Ruth Brougham as Streaming Business Director.
Brougham, who will be based in Leeds, will help to set and lead Channel 4’s streaming operations, product team and roadmap.
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In the newly created role, Brougham will join Channel 4’s executive team and will report to Chief Operating Officer Jonathan Allan.
She will work closely with Director of Streaming & Content Strategy Kiran Nataraja who has editorial leadership of Channel 4 streaming.
Brougham was most recently Head of Digital Banking at Virgin Money, helping deliver a digital-first agenda and driving the creation of a new, single customer app. She has also held a variety of senior leadership roles with Centrica and Barclays UK.
Jonathan Allan, Chief Operating Officer, said: “Ruth will play a vital role in driving our transformation into Britain’s first public service streamer. She will focus on a wide range of streaming initiatives, developing our platforms and working alongside our content, marketing, data, technology and commercial teams to super-charge our streaming efforts into the future.”
Brougham said: “I am delighted to be joining Channel 4, an incredible, purpose-led business, at a time when the focus on digital channels is so critical. I am excited to be part of delivering the Fast Forward strategy and to help shape the future of Channel 4.”
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