Channel 4 has appointed Ruth Brougham as Streaming Business Director.
Brougham, who will be based in Leeds, will help to set and lead Channel 4’s streaming operations, product team and roadmap.
In the newly created role, Brougham will join Channel 4’s executive team and will report to Chief Operating Officer Jonathan Allan.
She will work closely with Director of Streaming & Content Strategy Kiran Nataraja who has editorial leadership of Channel 4 streaming.
Brougham was most recently Head of Digital Banking at Virgin Money, helping deliver a digital-first agenda and driving the creation of a new, single customer app. She has also held a variety of senior leadership roles with Centrica and Barclays UK.
Jonathan Allan, Chief Operating Officer, said: “Ruth will play a vital role in driving our transformation into Britain’s first public service streamer. She will focus on a wide range of streaming initiatives, developing our platforms and working alongside our content, marketing, data, technology and commercial teams to super-charge our streaming efforts into the future.”
Brougham said: “I am delighted to be joining Channel 4, an incredible, purpose-led business, at a time when the focus on digital channels is so critical. I am excited to be part of delivering the Fast Forward strategy and to help shape the future of Channel 4.”
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