MediaKind has announced that MK.IO, its self-serve cloud video streaming platform, has surpassed 500 active customers worldwide within two years of launch.
It said the milestone reflects how video streaming is expanding beyond traditional media, with adjacent sectors now prioritising simplicity and speed. Available via both Amazon Web Services (AWS) and Microsoft Azure, MK.IO enables organisations to launch and scale secure live and on-demand video services via intuitive APIs or a web-based UI.
Launched in 2023, MK.IO customers include public sector organisations such as the UK Courts, educational institutions such as the Royal Schools of Music and PESI, retail broadcasters like Japan’s GSTV, wellness platforms including Yoga Download, and critical response agencies such as CalFire.
The platform is also said to be gaining traction in the media and entertainment space, with adopters like Rakuten and the Table Tennis Federation using MK.IO to deliver video at scale through a unified self-serve interface.
Allen Broome, CEO of MediaKind, said: “We’ve built MK.IO to bring professional-grade streaming capabilities to any organisation—no matter the size or industry. Surpassing 500 customers is a major milestone and reflects how more sectors are now relying on video as a critical communication channel. We’re excited to keep innovating in ways that make streaming simpler, smarter, and more accessible.”
Looking ahead, MK.IO plans to expand its capabilities with AI-powered content tagging, automated translation tools, and simplified multiview workflows. The platform is available via AWS Marketplace and Azure Marketplace.
Blackmagic Design unleashes a wave of technologies
In the lead-up to NAB 2026, Blackmagic Design has revealed a slate of new production technologies.
Avid and Google Cloud partner to bring agentic AI for media production
Avid and Google Cloud have signed a multi-year strategic partnership to embed Google’s Gemini models and Vertex AI directly into Avid’s solutions.
Channel 4’s longest-serving Chief Content Officer steps down
After almost nine years leading the broadcaster’s content strategy, Ian Katz, Chief Content Officer at Channel 4, will step down from his role in October 2026.
BBC to cut 2,000 jobs: "Put simply, the gap between our costs and our income is growing"
In an internal, all-staff call held today, Rhodri Talfan Davies, Interim Director General for the BBC, revealed that the organisation is planning to cut between 1,800 and 2,000 jobs.
AJA to acquire video encoding company Comprimato
AJA Video Systems has agreed to acquire Comprimato, a live video encoding and processing software provider for virtualised and cloud productions and broadcasts.
