Ultra HD Forum to merge with Streaming Video Technology Alliance

The Ultra HD Forum (UHDF) and the Streaming Video Technology Alliance (SVTA) have confirmed plans to integrate their organisations, with the UHDF banner moving under the SVTA umbrella.

According to the release, the union will broaden industry participation in the forum’s work, expand adoption of the UHDF Guidelines for content creation and distribution for both broadcast and streaming worldwide deliveries, and bring new voices to discussions of challenges unique to streaming Ultra HD experiences.

UHD.png
Ultra HD Forum to merge with Streaming Video Technology Alliance

This is also said to further strengthen the global tracking of Ultra HD deployments through the Forum’s UHD Service Tracker and continue addressing interoperability throughout the end-to-end media workflows, opening up content services with a common workflow for broadcast and streaming distribution.

The UHDF is also celebrating its tenth year and said continues to publish new resources at ultrahdforum.org/guidelines.

Latest News
Garry Basnett

ITV launches Live Addressable+ with Omnicom

ITV, the UK’s largest commercial broadcaster, has officially launched its live broadcast addressable advertising product, Live Addressable+, with an exclusive beta trial in partnership with Omnicom Media Group.

Read more

Enghouse Networks partners with INVIDI

Telecoms and media specialist Enghouse Networks and addressable TV advertising provider INVIDI Technologies have announced a new integration that reportedly expands advanced advertising capabilities across IP video environments.

Read more

Sports content races ahead in SVOD – Gracenote

Analysis by Gracenote, the content intelligence business unit of Nielsen, has shown that sports have quickly become a foundational part of the subscription video-on-demand (SVOD) content mix and now make up 5% of overall programming on leading services.

Read more

Bitmovin wins MUBI deal

Video streaming software specialist Bitmovin has been selected by film company MUBI as its cloud VOD encoding partner for its streaming platform.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: