Two leading ad-tech solutions providers pioneered separate advances in the sector at IBC2024 in Amsterdam. ProConsultant Informatique (PCI) and BroadView Software showed off their rival broadcast management workflow solutions.
High-speed file transfer is critical for many media workflows, from post-production to distribution. As organizations continue to automate all aspects of their media workflows, from collaboration to large-scale media supply chain, the integration capabilities of the file transfer solutions becomes critical.
In a keynote address at IBC2024 in Amsterdam, Andy Hood, VP Emerging Technologies, WPP, stated that AI opens new possibilities for experimental creativity by enabling creators to explore unconventional ideas, styles, and techniques. The future lies in human-machine collaboration.
James D Miles, Senior Director, Live Event Workflows, NBC Sports & Olympics, and Israel Esteban, CTO, BEIN Media, showcase at IBC2024 how key technology was used at the Paris Olympics.
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