Two leading ad-tech solutions providers pioneered separate advances in the sector at IBC2024 in Amsterdam. ProConsultant Informatique (PCI) and BroadView Software showed off their rival broadcast management workflow solutions.
Second screening may have interactive advantages for content platforms but for advertisers, multiple devices means multiple players and a whole host of challenges.
Netflix has marked the second anniversary of the launch of its advertising-supported tier by revealing that the plan now reaches 70m monthly active users globally.
The transition to IP using SMPTE 2110 has been broadly successful in a studio environment but interoperability in the live and near live domain still has work to go. A recent innovation from the BBC could provide the answer.
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