IP video delivery technology specialist Zixi has announced the appointment of Greg Cox as its sales director for the US West Coast. Zixi said this strategic hire reinforces its commitment to expanding its market presence in North America’s fastest-growing media technology markets.
In his new role, Cox will spearhead sales initiatives across the western United States, focusing on deepening relationships with broadcasters, sports leagues, streaming platforms, and enterprise clients. His appointment comes as demand for reliable, scalable IP video solutions continues surging across live sports, news, and entertainment sectors.
Cox will be responsible for expanding Zixi's footprint among tier-one broadcasters and streaming services, accelerating adoption of Zixi’s cloud-native video delivery platform, building strategic partnerships with systems integrators and technology vendors, and supporting complex media workflow transformations for enterprise clients.
Marc Aldrich, CEO at Zixi, said: “Greg’s appointment represents a significant step forward in our North American growth strategy. His proven ability to translate complex technical capabilities into clear business value aligns perfectly with our mission to deliver innovation, reliability, and scalable media workflows. As we continue building on our innovations and expanding our industry leadership, Greg’s expertise will be instrumental in growing our client partnerships and delivering measurable results at scale.”
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