Verimatrix secures Little Cinema’s virtual premieres

A ground-breaking digital studio, Little Cinema has partnered with Netflix, ABC, CBS, HBO Max and Warner Media to produce state-of-the-art virtual premiere events for an industry that used to rely solely on in-person debuts. To fulfil the enhanced protection requirements for this high-value early-release content, Little Cinema looked to Verimatrix and its Secure Cloud.

“Verimatrix supplies us with the needed anti-piracy protections and overall peace of mind that Hollywood studios demand when switching to virtual events,” said Jay Rinsky, founder of Little Cinema. “Recently, Verimatrix allowed us to securely preview Season 3 of Star Trek: Discovery with CBS All Access. Our partners trust us with their most vital digital assets, and when all attendees are participating remotely, it’s more important than ever that the event goes seamlessly. Verimatrix helps us deliver better, more secure virtual events.”

Verimatrix Watermarking leverages both client and server-side solutions that protect the entire path of content consumption. Watermarking for HTML5 protects video content during postproduction and distribution. The solution’s pre-integrated Reveal Service can track the source of piracy within minutes. Additionally, Verimatrix Multi-DRM is fully compatible with PlayReady, Widevine and Fairplay, allowing for a quick, scalable deployment that’s trusted by the most security- minded studios.

“We are pleased that Verimatrix’s cloud-based protection technologies accommodate remote preview events for some of Little Cinema’s most prestigious partners,” said Asaf Ashkenazi, chief operating officer at Verimatrix. “Multi-DRM and Watermarking stand as a powerful combination that answers today’s ever-changing needs. It’s an honour to work with such a uniquely innovative entertainment provider such as Little Cinema as it continues to revolutionise the virtual cinematic experience.”