Sir Martin Sorrell delivers an indepth, provocative and insightful view of the advertising market and global media ecosystem.
Starting with the view that only the paranoid survive, with attribution to Andy Grove of Intel, Sir Martin talks about WPP, the competition, advertising transparency, and where the market opportunities lie both geographically and technologically from China to Cuba via Iran and Vietnam to creativity and the future of advertising, ad blocking, ad funding of content and the impact of social media and Brexit.
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