Devices alone don’t make for great media experiences

While the TV screen was once seen as a primary viewing source, this is no longer true. The laptop has been pinpointed as being the go-to device while watching online television.

This doesn’t mean audiences are neglecting the TV screen, it simply means that the device lacks the functionalities capable of catering to the needs of their target user. This might look like a conservative view; after all we’re surrounded by screens. Smartphones and tablets are even more attention-worthy when it comes to social media content; to think of the television set as the main device might just sound foolish.

In fact, from a human standpoint, audiences…