It’s time for graphic overlays to get personal
Eurovision Media Services’ new remote graphic overlay solution can make event coverage more attractive to rights holders and sponsors, says Michele Gosetti, Head of Global Sales at EMS.
One of the main challenges for major events with international broadcast coverage is adapting the language of TV graphics to make the content more accessible to audiences in any region of the world.
Since TV production for sports events is usually centralised at the event venue, it is difficult to customise the TV graphics (e.g. language, units, and sponsor logos).
Until recently, the only way to achieve some level of…
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