The challenge of outperforming current offerings across the entire value chain

The competition to deliver content with ever higher technical specifications is both challenging and exciting. 

The content and media industry is, and always has been, an evolving landscape with new technology enabling more content to be created and delivered at, for the most part, ever increasing quality.

This fact has never been more true with a push to higher resolution video and audio, higher frame rate video, more dynamic range in images and the shift in how consumers are accessing media through alternative means to over the air broadcasts.

It would seem that right now the eyes are on the prize, so to speak, with who can deliver services that out perform both current offerings but also potential competition in the delivery of content with ever higher technical specifications.

Manufacturers, and service providers are all working together right now to ensure the hardware, software, workflows, and services exist to make it both technically possible and cost effective for this next generation of production, post-production, and content delivery to be accepted globally.

This commitment requires substantial R&D investment and, for those companies providing an advanced professional toolset to those on the frontline of production, it is a rewarding task.

This content was first published at IBC2016

The views expressed are those of the author.