Over the past three years, the media and entertainment (M&E) industry has undergone dramatic changes. For starters, cinema saw an unprecedented 70.4% decline at the start of the decade, according to World Economic Forum, a shift that prompted the movie industry to rethink everything from the ground up. Meanwhile, streaming platforms like Netflix, Disney+, Amazon Prime, and others experienced a proportionally unprecedented surge in demand for film and TV content delivered over the internet—all of which was catalysed by the pandemic—putting many studios in a difficult spot, as the future of the industry appeared to be a moving target.
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