• Nick Thexton joins Synamedia as CTO 
  • Replaces Alok Gera, who becomes SVP and GM of North America 
  • Thexton to oversee video platform engineering and product management 

Nick Thexton ProSiebenSat1

Nick Thexton: Unveiled as new CTO at Synamedia

Former ProSiebenSat.1 chief technology officer Nick Thexton as been unveiled as the new CTO of video software provider Synamedia.

Thexton left German broadcaster ProSieben after less than a year as CTO, having previously held senior tech roles at the likes of Inmarsat and YouView. 

He joined Synamedia earlier this month and will be tasked with overseeing Synamedia’s video platform engineering, product management, architecture and marketing. 

UK-based Synamedia said Thexton will drive its “ambitious agenda of technology innovation and investment and lead the development and delivery of new system solutions that help customers transform their business models and accelerate their transition to IP”.  

Thexton said: “Having spent years in R&D shaping many of the technologies that make up Synamedia’s portfolio, I have a deep affinity for the offerings and organisation.  My immediate focus will be an injection of ideas to support operators as they transition to IP broadcasting and develop new business opportunities. New initiatives will help video service providers win more eyeballs and build revenues in the IP era.” 

His appointment means a shift in role for Alok Gera, who has served as CTO at the company since it was sold by Cisco in 2018. Gera will become Synamedia’s senior vice president and general manager for the North America region. 

The new role will see Gera lead Synamedia’s customer facing operations and activities in the region, Synamedia said. 

Synamedia CEO Yves Padrines said: “There are few individuals in this industry with Nick’s technical prowess and pedigree. With his passion for innovation, Nick will instill new levels of creativity into our R&D activity to keep our customers one step ahead in a competitive sector. With Nick at the helm, our reputation for impactful industry-defining innovation will continue undimmed.” 

The appointment comes as Synamedia unveiled a multi-year contract with UK mobile operator Vodafone that includes the supplier’s Infinite video platform, security products and integration services. 

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