TV news must innovate to win back trust

IBC2018 Deborah Turness

IBC2018: President of NBC News International, Deborah Turness, says the media has failed to listen to certain sections of society.

“Europe is in crisis but so is the mainstream media,” declared Deborah Turness, president of NBC News International during an IBC Forum session on trust and technology in the news. 

The news exec – who is currently one year into her overhaul of Euronews, which NBC acquired a majority stake in last year - added that there has been a failure to listen to certain sections of society and that mainstream media’s role “has never been more critical”.

She added: “We have failed to understand…

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