AI – Tutorial, Ep 1: Generative AI and its impact on M&E

Maureen Kerr, Partner, Arthur D. Little, explores generative AI and its immense impact on the media and creative industries.

Artificial intelligence (AI) takes centre stage in the latest IBC365 Tutorial series as we discover how the technology is being deployed throughout the media and entertainment (M&E) industry and learn more about two current applications in streaming and production.

The proliferation of AI technologies has created significant opportunities for the M&E industry yet many struggle to navigate the complexities of implementation effectively. These bite-sized tutorials provide ...

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