IBC365 Tutorial: Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real business impact.
In this Tutorial, Modha breaks down what outcome measurement is (and what it isn’t), why it’s challenging for broadcasters, and how it can help ...
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Virtual production – Tutorial, Ep 3: Managing virtual production projects – from scope to delivery
IBC365 Tutorial: Carlotta Merzari, CCO and Founder of Northforma Entertainment explores the essential workflows and best practices for integrating virtual production into advertising and commercial projects.
Virtual production – Tutorial, Ep 1: How to expand your creative playground
IBC365 Tutorial: Serena Bliss, Co-Founder at Creative Alchemy, discusses how virtual production (VP) empowers filmmakers to adjust time, locations, and environments instantly, offering a more dynamic, interactive creative process.
Immersive tech – Tutorial, Ep 3: How to get started with immersive audio
IBC365 Tutorial: Freelance audio engineer Marcela Rada introduces the concept of immersive audio and explores its growing impact across industries.
Immersive tech – Tutorial, Ep 2: Volumetric video and the future of content production
IBC365 Tutorial: Nick Fellingham, CEO at Condense, explains what volumetric video is, how it works, and why it’s becoming a game-changer in content production, particularly in gaming and spatial computing.
Immersive tech – Tutorial, Ep 1: Immersive design workflow and creative practice
IBC365 Tutorial: Shannon Harvey from Creative Alchemy One shares the core principles of crafting impactful immersive experiences.
