Speakers
Andrew Rogoyski, Innovation Director - University of Surrey
Emma Young, R&D Development Producer - BBC
AI4ME: Personalisation Using Object-Based Media at Scale
With the rise in popularity of streaming services such as the BBC iPlayer and Netflix , personalisation is key to engaging mass audiences with content tailored to individual preferences to enhance the interest in news, drama, and educational content and the experience of live concerts and sports events. With the rise of generative AI , the way in which media experiences are produced and delivered, from television and films to video games, is rapidly evolving, enabling new forms of hyper-personalised and immersive storytelling. We will outline AI4ME, a collaboration between the BBC and the Universities of Surrey and Lancaster which aims to address the key challenges for personalised content creation and delivery at scale using AI and Object-Based Media (OBM). The ambition is to enable media experiences which adapt to individual preferences, accessibility requirements, devices and location.
Advertisement
Latest video
Related articles
-
Industry TrendsIBC2024 Celebrates Pioneering Media Initiatives as it Announces Winners of IBC Innovation Awards
Innovative sports media and internationally acclaimed video journalism were celebrated today as the winners of the prestigious IBC Innovation Awards were announced at the RAI Amsterdam. The awards honoured the ground-breaking work of organisations transforming the media, entertainment and technology landscape, and recognise collaborative efforts to develop solutions that address ...
-
VideoWomen in Streaming Media takes the lead in IBC Talent Programme
IBC2024: Florence Agboma, Senior Product Manager – Video at Sky, and Board of Directors for Women in Streaming Media, will join other industry leaders at IBC’s free-to-attend Talent Programme, starting with a networking breakfast joint-sponsored by Beamr and Women in Streaming Media, taking place from 09:30-13:00, 16 Sept at the ...
-
VideoPacGen and IBM Aspera: File Transfer Automation in the Age of AI
High-speed file transfer is critical for many media workflows, from post-production to distribution. As organizations continue to automate all aspects of their media workflows, from collaboration to large-scale media supply chain, the integration capabilities of the file transfer solutions becomes critical.
Advertisement
More from Video
-
VideoHuman-machine collaboration is the future for AI
In a keynote address at IBC2024 in Amsterdam, Andy Hood, VP Emerging Technologies, WPP, stated that AI opens new possibilities for experimental creativity by enabling creators to explore unconventional ideas, styles, and techniques. The future lies in human-machine collaboration.
-
VideoKey technologies powering Paris Olympics coverage
James D Miles, Senior Director, Live Event Workflows, NBC Sports & Olympics, and Israel Esteban, CTO, BEIN Media, showcase at IBC2024 how key technology was used at the Paris Olympics.
-
VideoGamechangers in media: Content and monetization
Delivering great entertainment experiences on Apple Vision ProDiscover how to bring your app to this all-new platform, based on familiar frameworks and tools. Learn about the development pathways, and how to leverage your existing investments into Apple platforms. Hear about 2D, 3D and Apple Immersive video, and how to bring ...
IBC is owned by
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
Site powered by Webvision Cloud
No comments yet