IBC2022: “The customer is king” – not only when it comes to shopping, but also when it comes to developing innovative digital products. No one can give you better feedback than your customers themselves – why not ask them from the start? Understanding and engaging your target audience at an early stage of product development is critical to ensuring that the customer experience is no longer a guessing game but becomes an insight-driven strategy with real user impact.
With experience from Testbirds’ global Crowd, Natasja and Sebastian dig into knowledge and learnings, and share how seemingly unimportant factors can be significant decision makers and why you should never stop questioning the status quo.
Panel:
Natasja Wandel, Sales Development Representative - Testbirds
Sebastian Pendry, Sales Development Representative - Testbirds
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The National Basketball Association (NBA) and Warner Bros. Discovery (WBD) have reached a deal that ends WBD’s lawsuit against the league and extends their long-standing media partnership for an additional 11 years.
Unveiling its fourth quarter 2024 results, Disney announced that it has 122.7 million Disney+ core paid subscribers, up by 4.4 million subs over the previous quarter.
Roku and Amazon are the most popular brands of streaming media players purchased for connected TV (CTV) devices in the United States, while Samsung is the most popular brand of smart TV purchased, according to research by Parks Associates.
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A fireside chat discussing how COACTIVE uses generative AI to accelerate metadata generation for media and entertainment customers.
Companies have come to rely on cookies to gather consumer data and serve targeted ads online. But fewer than 50% of consumers accept cookies, and data privacy laws are being codified around the world. Add to that growing consumer expectation of privacy coupled with shrinking marketing budgets—it all adds up ...
Johan Bolin, Chief Research & Innovation Officer at Ateliere, explores the future of AI-powered content interactions, with new ways to curate content, optimise decision-making, and enhance user experiences.
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
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