IBC Day 2 Conference Welcome

Phil Wiser, Executive Vice President and Global Chief Technology Officer, Paramount on content protection in the production process at Movielab’s session: A Step Closer to the Vision.

Alain Nochimowski, CTO at Viaccess-Orca, talks about the algorithms, guidelines and frameworks around personalised, AI generated content, in this session where three authors present their work on the application of AI in media production.

In this paper. which looks into the future of GenAI with ad-tech and ad creatives, Alain Nochimowski, CTO - Viaccess-Orca, shares the architectural blueprint for optimising products for a target audience and where we are now seeing change, as part of this session ’AI in Production – training and targeting.’

Talking about Generative AI and what we can expect to see across broadcast and media, NHL’s SVP Technology Grant Nodine reveals what we can now do with higher resolution and AI-based automation and the potential this could bring to producing NHL games in the session, ’Beyond Content Creation: Revolutionising media and entertainment with generative AI.’

IBC2024: Girish Bajaj, VP, Prime Video and Amazon MGM Studios Technology, explains that doing something new – such as adding live sports to an on-demand platform – often requires a complete rethink.