Weighing up the right balance for human-machine collaboration, Andy Hood from WPP shares what he believes to be the right formula combing people, platform and skills, saying, “AI did not create this work, PEOPLE created this work, using AI.”
Moderator:
Jeremy White, Senior Innovation Editor - WIRED
Keynote:
Andy Hood, VP Emerging Technologies - WPP
Watch the full session: Keynote: At the intersection of AI and creativity: Why the future lies in Human-Machine Collaboration
Watch more: IBC Keynote - At the intersection of AI and creativity: “Where we are is where we were always going to be”
Read more: WPP’s Andy Hood on why AI is nothing without the human touch | IBC
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