Patty Hirsch, EVP Consumer Digital & Platforms, Warner Bros. Discovery, talks about connecting creators and consumers efficiently and what meaning the Movielabs vision holds for industry engagement during the IBC2024 conference panel: MovieLabs 2030 – A Step Closer to the Vision.
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IBC Day 2 Conference Welcome
Join Sasha Qadri as she reveals what to expect on Day 2 at IBC2024!
Content protection in production with MovieLabs 2030
Phil Wiser, Executive Vice President and Global Chief Technology Officer, Paramount on content protection in the production process at Movielab’s session: A Step Closer to the Vision.
GenAI in Media Production with Viaccess-Orca
Alain Nochimowski, CTO at Viaccess-Orca, talks about the algorithms, guidelines and frameworks around personalised, AI generated content, in this session where three authors present their work on the application of AI in media production.
The Future of GenAI with Ad-Tech: AI in Production
In this paper. which looks into the future of GenAI with ad-tech and ad creatives, Alain Nochimowski, CTO - Viaccess-Orca, shares the architectural blueprint for optimising products for a target audience and where we are now seeing change, as part of this session ’AI in Production – training and targeting.’
Generative AI’s creative potential for NHL sports broadcast
Talking about Generative AI and what we can expect to see across broadcast and media, NHL’s SVP Technology Grant Nodine reveals what we can now do with higher resolution and AI-based automation and the potential this could bring to producing NHL games in the session, ’Beyond Content Creation: Revolutionising media and entertainment with generative AI.’
