In his session, Thompson discussed how a landmark collaboration between the UK’s leading public service broadcasters puts the viewer first in the streaming age. He shared insights from working with Everyone TV’s shareholders – the BBC, ITV, Channel 4 and Channel 5 – to launch Freely in the UK earlier this year. Freely enables audiences to switch seamlessly between live and on demand content from the free-to-air broadcasters for free over the internet, without the need for a dish or aerial. As PSBs work to respond to changing viewer behaviours, Freely is a bold innovation from UK broadcasters and other free-to-air content providers to ensure free TV continues to be easily available for everyone.

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