In this talk, we will explore the importance of optimizing ad experiences in today’s competitive streaming market. We will provide detailed insights into current market demands and the evolving state of ad technology, setting the stage for a deeper understanding of SGAI. You will learn how SGAI functions by integrating the precision and flexibility of client-side insertion with the scalability and efficiency of server-side methods. We will also highlight the key benefits SGAI offers to media and entertainment companies, including reduced latency, increased ad relevance, and a more engaging viewer experience.

Join us to discover how adopting SGAI can enhance your streaming monetization strategy, offering a seamless and less intrusive ad experience while maximizing revenue potential. This talk will equip you with the knowledge to stay ahead in the rapidly evolving landscape of streaming advertisements.

Speakers

Lemu Coker, CTV Ecosystem Partnerships Manager - Google

Michel Roofthooft, VP of Engineering - THEO Technologies

Sourya Roy, Senior Product Manager - Google

Topics