Watch the full session: Building the future of tech
Watch more: Sky, BBC and Channel 4: Start with the audience and work backwards
Sinead Greenaway, Director Broadcast and End User Technology at BBC shares the organisation’s simple strategy to grow audeinces, alligning with the broadcaster’s mission whilst creating value for all audiences, in the IBC Conference panel discussion, ’Building the future of tech.’
Watch the full session: Building the future of tech
Watch more: Sky, BBC and Channel 4: Start with the audience and work backwards
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